Parklab is a concept and a collective that recognizes the potential to create amazing open space experiences, both interim and long-term. We began with a series of 1-acre future development sites running through the center of San Francisco’s Mission Bay. Our team came together there and has since co-created a series of collaborative, mixed-use community spaces—a social junction where people and place intersect and notions of community can continually be discovered. That effort, still a work in progress, inspired us to test the model elsewhere.
We believe that when good ideas meet creative space, radiant possibilities happen.
Parklab’s eclectic team brings interdisciplinary expertise in landscape and urban design, events programming, restaurant management,public-private partnerships, development, construction management, and finance. We leverage deep collaboration across sectors to create and activate great places.
Through his decades of experience in finance and real estate development, Seth noticed that it’s all too easy to lose sight of the on-the-ground experience and vitality of a community. Parklab offers a complement and counterpoint to his development ventures. Among other roles he continues his leadership of Mission Bay Development Group, the master developer of the 303-acre Mission Bay Redevelopment area—a new neighborhood built from the ground-up.
A Bay Area native and USF alum, Carlos Muela has leveraged his restaurant industry expertise and his entrepreneurial spirit to bring new locales to life in San Francisco. He strives to create the kind of fun, outdoor gathering places that city-dwellers crave, activating the spaces through food trucks, activities, community events, and festivals. A die-hard foodie, he is the mastermind and the workhorse behind SoMa StrEat Food Park, as well as SPARK Social SF and Parklab Gardens.
Laura brings experience in urban design and strategy, landscape architecture, community partnerships, and the arts to bear in her creative placemaking work. She spearheaded the development of the pilot Parklab in Mission Bay including site planning, tenanting, public approvals, and construction management. Prior to this, she worked on design and programming for a range of open spaces, from public parks to corporate and university campuses to future development sites. As a gardener and former park ranger, she is accustomed to digging in and getting her hands dirty. She holds dual master's degrees in City & Regional Planning (MCP) and Landscape Architecture (MLA) from U.C. Berkeley’s College of Environmental Design.
With over 15 years of experience in the planning, design, and construction industries, Luke has overseen the design and build-out of over 20 acres of public parks and public infrastructure for Mission Bay, San Francisco. In addition to his work as the Director of Design and Development for Mission Bay Development Group, he is an active member member of the Urban Land Institute (ULI), SPUR, the SF Bike Coalition, and the San Francisco Housing Action Coalition. He also serves on the Boards of the Mission Bay Maintenance Association, the Mission Bay Transportation Management Association, and Walk San Francisco, the City's leading pedestrian advocacy organization committed to safer and smarter street design. He has lived (car-free!) in San Francisco since 2001.